While working on the "Integrated Marketing Communication" assignment, as part of my MBA course curriculum, we as a group were designing a campaign to support the cause of stopping Child Labour.
The objective was to connect with as many as people in the Asian region so as to create awareness and then building a team of volunteers through this campaign. Just thinking on the new creative ideas, it struck to me, Why should not I shall use social media as it would be more relevant in the age of digital revolution.
The idea could be propagated by online presence through website or blog but then the task would be enormous so as to promote this website /blog. Leveraging on the effective social media platforms like twitter and facebook could be an effective medium and thus the brainstorming started on how to do that so as to promote a cause among like minded people.
Why not using a platform which has millions of fan following ? It seemed to us that for promoting a humanitarian cause we just need to connect to the people on such a platform and then a word of mouth publicity could easily create the buzz. Our search for such a platform stopped at the farmville, the popular virtual farmers community on facebook.
We suggested of creating a signpost with desired message against 'child labour' and web link to the organisation's website for engaging & connecting with the volunteers. Any one who supports the cause could buy this Signpost from the market place in farmville and this signpost could then be posted on the person's farm and every visitor to the farm could see the messsage. Many of the millions of registered users on the farmville could signup for the cause. The only thing is that to practically implement this idea, we need to discuss the possibilities with the farmville team.
We designed a signpost for our presentation, please see the photo below:
Not only for this humanitarian cause, the farmville could be used to promote many agricultural labels / brands with an applicable fee to be decided by the farmville team.
Social media is going to be an effective and popular medium which many organisations would love to explore as the costs of promotions are minimal as compared to the traditional media. Lets explore and enjoy this digital landscape of the marketing where new rules of marketing are written everyday.
1 comment:
I remember seeing your presentation and the signpost at Farmville was a superb idea. It was very creative and definitely is a novel way of spreading the message.
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